By Scott Mendelson
It’s no secret that DreamWorks films often turn out to be far more complicated than their marketing campaigns might imply. For example, Megamind’s marketing didn’t even hint at the jaw-dropping plot twist in the first twenty minutes, nor did it detail any of the major narrative turns in the third act or the ‘must there be evil to co-exist with good?’ subtext that made the movie more than just a gimmick. And Kung Fu Panda 2’s marketing sold easy-going comedy and stress-free action without hinting at the emotionally draining story at its core, while Puss In Boots sold bawdy gags instead of trippy fairy-tale adventure.
